10 min read
The Paid Traffic Truth : The Calm Week Before the Q4 Ramp
Oct 13, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Paid Traffic Enters Q4 Cheaper Than It Left August
Oct 5, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Meta's New Customer Cost Fell Four Weeks Straight
Sep 28, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why YouTube's New Customer Cost Just Reset
Sep 21, 2026 by Scott Desgrosseilliers
5 min read
Why Your Holiday Marketing Reports Lie to You Twice
Sep 18, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Holiday Demand Pays Meta and Bills Google
Sep 15, 2026 by Scott Desgrosseilliers
7 min read
The Monday Morning Report Is Eating Your Agency's Week
Sep 11, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Labor Day Made Your Ads Look Smarter Than They Are
Sep 9, 2026 by Scott Desgrosseilliers
5 min read
Why One Channel Looks Too Cheap and Too Expensive at Once
Sep 2, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The 159% Markup Hiding Inside Your Blended CAC
Aug 31, 2026 by Scott Desgrosseilliers
4 min read
The sooner you buy Meta clicks, the more you make
By Scott Desgrosseilliers on Oct 7, 2026, 8:00:01 AM
When is the best time to buy Meta clicks in Q4?
If there is one line to plan Q4 around, it is this : the sooner you buy the click, the more money it makes by the time the year closes.
Topics: Wicked Reports meta roas BFCM BFCM ROAS When To Buy Meta Clicks
6 min read
Meta Is Now Charging to Reach Your Customers
By Scott Desgrosseilliers on Jun 3, 2026, 8:29:59 AM
Meta Is Now Charging to Reach Your Customers: What It Actually Costs You
There has been a lot of noise about Meta's paid ad-free subscription tier. Let me cut through it and tell you what is actually happening, and more importantly, what it means for every dollar you are spending on paid ads right now.

