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3 min read

The $55 nCAC drop Meta never showed you
Oct 1, 2026 by Scott Desgrosseilliers
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The $55 nCAC drop Meta never showed you

By Scott Desgrosseilliers on Oct 1, 2026, 8:22:35 AM

New customer acquisition cost is supposed to be a number you can trust the day you read it. In Q4 it is not, and the size of the gap is the whole story.

Topics: Wicked Reports New Customer Acquisition Cost (NCAC) blended ROAS BFCM Delayed Conversions Meta CAC BFCM
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