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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

Feb 23, 2026 by Scott Desgrosseilliers

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

Feb 16, 2026 by Scott Desgrosseilliers

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Why View-Through Conversions Are Dangerous for Your Ad Budget

Feb 9, 2026 by Scott Desgrosseilliers

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

Feb 2, 2026 by Scott Desgrosseilliers

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

Jan 26, 2026 by Scott Desgrosseilliers

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

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WickedSmartz: Intelligent Marketing Analytics & Insights

By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM

WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

Topics: Wicked Reports WickedSmartz Data Driven Strategy Marketing Attribution data analysis

4 min read

The Most Powerful ROI Report for Marketing Attribution

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

The Most Powerful ROI Report You’ll Ever See

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution

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