5 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
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Why View-Through Conversions Are Dangerous for Your Ad Budget
It’s a bold statement, but if you’ve ever seen your in-platform ROAS skyrocket while your bank balance stays flat, you know it’s the truth. At Wicked Reports, we see it all the time: platforms using view-throughs to manufacture confidence where there is none.