7 min read
How to Track ChatGPT Ads the Right Way
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ChatGPT just became an ad platform.
High-intent users. Contextual placement. Buyers in research mode asking questions your ads can actually answer.
If you're a performance marketer, you're already thinking about it.
Here's the problem nobody's talking about : the way you currently track ads wasn't built for this. Plug ChatGPT ad spend into your existing GA4 and Meta setup and you'll get confident-looking numbers that are almost certainly wrong.
Same flawed attribution. New channel. Faster budget burn.
I cover what actually breaks when you try to track ChatGPT ads, and how to set it up so the data underneath is finally honest.