10 min read
The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
5 min read
Three Attribution Shifts Every DTC Brand Should Know
Jun 8, 2026 by Scott Desgrosseilliers
14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
8 min read
iOS 26 & Tracking Parameters: What Performance Marketers Need to Know
By Scott Desgrosseilliers on Oct 7, 2025, 10:45:24 AM
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

