6 min read
How to Track SMS Conversions for Real ROI
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HOW TO TRACK AND OPTIMIZE SMS CONVERSIONS FOR REAL ROI
SMS has quietly become one of the highest-engagement channels in ecommerce. Open rates dwarf email and a well-timed text can drive a sale in minutes. But that immediacy hides a measurement problem. Most brands can see how many people clicked an SMS link and almost none can tell you what that channel is truly worth once you account for the full customer journey. If you are scaling SMS on click counts or your SMS platform's own numbers you are probably misreading its real contribution. Here is how to track and optimize SMS conversions properly.