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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
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Why nCAC is the Only Metric That Matters for Your Growth Budget
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The North Star Strategy: Proving Agency Impact via Attribution
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Why High Meta ROAS Doesn't Always Equal More Revenue
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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
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Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
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The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
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The Retargeting Trap: More New Customers on Half the Spend
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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
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Pinterest Integration Release - Wicked Reports Product Update
By Scott Desgrosseilliers on Nov 28, 2025 8:31:40 AM
wicked reports: get accurate roi on pinterest ads
It's new! Pinterest cost integration is available now with Wicked Reports.
First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

