PINTEREST ATTRIBUTION : HOW TO TRACK THE REAL ROI OF A SLOW-BURN CHANNEL

Pinterest is one of the most misjudged channels in ecommerce advertising, and the reason is timing. Pinterest users are often in the research and inspiration phase, saving ideas and planning purchases they will make weeks or months later. That makes Pinterest a powerful demand-creation channel, and it also makes it one of the easiest channels to undervalue, because the sale it started often closes much later through another touch. If you judge Pinterest on last-click or a short platform window, you will almost certainly underrate it. Here is how to track the real ROI of your Pinterest ads.