Meta's platform reports a healthy cost per acquisition. Meanwhile, your new customer count is flat. That's not a coincidence — it's a measurement problem. Here's the attribution gap hiding inside your ad account, how to find it, and what to measure instead.  

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?