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What Would You Do If You Actually Trusted Your Marketing Data?

May 25, 2026 by Scott Desgrosseilliers

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How to Track ChatGPT Ads the Right Way

May 21, 2026 by Scott Desgrosseilliers

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Why Your Meta CPA Is Lying to You in 2026

May 18, 2026 by Scott Desgrosseilliers

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The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

Apr 27, 2026 by Scott Desgrosseilliers

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How the Optimization Force Improves Campaign Performance

Apr 20, 2026 by Scott Desgrosseilliers

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Why High ROAS Isn’t Enough : Scaling with the Outcome Force

Apr 13, 2026 by Scott Desgrosseilliers

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Why Your Ad Dashboard Is Lying — And What It's Costing You

Apr 13, 2026 by Scott Desgrosseilliers

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Data Isn’t Power — Action Is

Apr 6, 2026 by Scott Desgrosseilliers

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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

Mar 30, 2026 by Scott Desgrosseilliers

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Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

Mar 23, 2026 by Scott Desgrosseilliers

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Marketing Success Isn’t Luck — It’s a System

Mar 16, 2026 by Scott Desgrosseilliers

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Attribution Isn’t Your Problem. Decisions Are.

Mar 9, 2026 by Scott Desgrosseilliers

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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

Mar 2, 2026 by Scott Desgrosseilliers

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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

Feb 23, 2026 by Scott Desgrosseilliers

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

Feb 16, 2026 by Scott Desgrosseilliers

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Why View-Through Conversions Are Dangerous for Your Ad Budget

Feb 9, 2026 by Scott Desgrosseilliers

8 min read

iOS 26 & Tracking Parameters: What Performance Marketers Need to Know

By Scott Desgrosseilliers on Oct 7, 2025 10:45:24 AM

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters

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