Login
Login
9 min read

Wicked Reports 2.0 October Release: 6 New Features
Oct 19, 2026 by Scott Desgrosseilliers
6 min read

Halo Modeling Deep Dive: Credit for Views, Not Just Clicks
Oct 16, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : The Calm Week Before the Q4 Ramp
Oct 13, 2026 by Scott Desgrosseilliers
4 min read

New customer costs fell $55. Meta missed it.
Oct 8, 2026 by Scott Desgrosseilliers
4 min read

The sooner you buy Meta clicks, the more you make
Oct 7, 2026 by Scott Desgrosseilliers
3 min read

Is the 49% BFCM click premium worth it?
Oct 6, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Paid Traffic Enters Q4 Cheaper Than It Left August
Oct 5, 2026 by Scott Desgrosseilliers
3 min read

The $55 nCAC drop Meta never showed you
Oct 1, 2026 by Scott Desgrosseilliers
4 min read

Why Meta customers gain $112 after the click
Sep 30, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Meta's New Customer Cost Fell Four Weeks Straight
Sep 28, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why YouTube's New Customer Cost Just Reset
Sep 21, 2026 by Scott Desgrosseilliers
5 min read

Why Your Holiday Marketing Reports Lie to You Twice
Sep 18, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Holiday Demand Pays Meta and Bills Google
Sep 15, 2026 by Scott Desgrosseilliers
7 min read

The Monday Morning Report Is Eating Your Agency's Week
Sep 11, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Labor Day Made Your Ads Look Smarter Than They Are
Sep 9, 2026 by Scott Desgrosseilliers
5 min read

Why One Channel Looks Too Cheap and Too Expensive at Once
Sep 2, 2026 by Scott Desgrosseilliers
9 min read

Wicked Reports 2.0 October Release: 6 New Features

By Scott Desgrosseilliers on Oct 19, 2026, 4:49:55 AM

New in Wicked Reports 2.0 : More credit for the ads that start the journey, not just the ones that finish it.

Topics: Wicked Reports Wicked Reports 2.0 TikTok Shop Attribution GMV Max Attribution Conversion Timing
All posts