5 min read
FunnelVision : See Which Funnel Stages Waste Ad Spend
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FUNNELVISION : SEE WHICH FUNNEL STAGES ACTUALLY DRIVE SALES AND CUT WASTED AD SPEND
Most ecommerce brands can tell you their overall ROAS. Far fewer can tell you which stage of their funnel is quietly burning money. That gap is where ad budget goes to die. FunnelVision is the Wicked Reports report built to close it by showing you the full customer journey stage by stage so you can see exactly where spend is working and where it is wasted. Here is what it does and why it matters.
Topics: Wicked Reports funnelVision ad spend optimization marketing ROI full funnel attribution
6 min read
ClickFunnels Attribution : Track Real Funnel ROI
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CLICKFUNNELS ATTRIBUTION : HOW TO TRACK REAL ROI FROM YOUR FUNNELS
ClickFunnels is brilliant at building funnels and capturing optins. What it was never built to do is tell you which ad actually created the customer on the other end of that funnel. Its own reporting sees the optin and the sale it can directly observe but it cannot see the weeks-long multi-channel journey that led there. If you are running paid traffic into ClickFunnels and judging performance on what the funnel or the ad platform reports you are almost certainly misreading what works. Here is how to track the real ROI of your ClickFunnels funnels.
A NOTE FOR ANYONE COMING FROM OLDER GUIDES
If you have read older articles about integrating Wicked Reports with ClickFunnels through Actionetics or Follow-Up Funnels those features no longer exist. ClickFunnels rebuilt the platform as ClickFunnels 2.0 and retired Actionetics entirely. The integration described here reflects the current ClickFunnels 2.0 reality not the classic setup.