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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
You’ve seen the screenshots. A 5x, 8x, maybe even a 10x ROAS inside the Meta Ads Manager. On paper, you’re winning. But when you look at your bank account or your total business revenue, the needle isn't moving.
Topics: Wicked Reports Marketing Attribution New Customer Acquisition Cost (NCAC) ad spend optimization Meta Ads Facebook Ads ROAS eCommerce Strategy
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Boost ROI with Google Analytics Attribution & Key Event Insights
The skill in which Meta (Facebook & Instagram) takes credit for a sale is astounding.
Topics: Facebook attribution windows Facebook conversions multi-touch attribution Marketing Attribution Facebook Ads ROAS Top of Funnel Strategy
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Any Click Search: Find Hidden Attribution & Ad ROI | Wicked Reports
What is Any Click Search? How to Track Hidden Ad Attribution and ROI
Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting.