1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap

8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

2 min read

Why Agencies Shouldn't Fear the Numbers

6 min read

Your Data Is Being Estimated — And Nobody Told You

10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

7 min read

Meta Is Now Charging to Reach Your Customer

9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

7 min read

How to Track ChatGPT Ads the Right Way

12 min read

Why Your Meta CPA Is Lying to You in 2026

2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

2 min read

How the Optimization Force Improves Campaign Performance

3 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017, 5:34:07 PM

Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads

As a marketer, ask yourself these questions:

Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017, 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read

Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017, 3:42:26 PM

You're generating a bunch of great leads for your client.

Topics: Email Marketing email Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track email optimization email marketing attribution