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4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

By Scott Desgrosseilliers on Feb 2, 2026 9:00:00 AM

When your paid media costs start creeping up, the natural reaction is to panic. Most founders and agencies immediately start "thrashing"—changing the offer, the landing page, the product bundles, and the creative.

Topics: Wicked Reports Marketing Attribution New Customer Acquisition Cost (NCAC) ad spend optimization Top of Funnel eCommerce Strategy Data Accuracy
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