4 min read
Cohort Analysis : Track Long-Term Revenue, LTV & Break-Even
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COHORT ANALYSIS: HOW TO TRACK LONG-TERM REVENUE, LTV, AND DAYS TO BREAK EVEN
Here's a question most ecommerce brands can't answer accurately: how much money will the customers you acquire this month spend with you over the next year — and which of your campaigns brought in the ones worth the most? If you can't answer that, you're allocating budget blind. Cohort analysis is how you answer it.