5 min read
BFCM Attribution Strategy : What the Data Actually Shows
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How to Win Black Friday and Cyber Monday With Attribution Data
Most brands walk into Black Friday and Cyber Monday and repeat last year's plan on instinct. The ones who win do something different: they reverse-engineer what actually drove sales the previous BFCM, then build this year's plan on that evidence instead of guesswork. If you have measurement and attribution data from last Q4, it is the most valuable asset you have going into this one. Here is what the data consistently shows about how BFCM sales really happen, and how to act on it.