5 min read
Apple Link Tracking Protection & Attribution guide
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APPLE'S LINK TRACKING PROTECTION IN 2026: WHAT IT ACTUALLY DID TO ATTRIBUTION (AND WHAT TO DO NOW)
Short version - Apple has spent the last few years quietly stripping the tracking parameters that marketers rely on to know which ads work. It started with iOS 17 in 2023 and iOS 26 escalated it. If your tracking depends on click IDs, a growing share of your Safari and Apple traffic is now going dark but UTMs survive and there are concrete ways to keep your attribution accurate. Here's the real state of play and what to do about it.
Topics: Email Marketing Automatic Link Builder Facebook conversions UTM value UTM UTM values Attribution Health WBRAIDS GCLID
4 min read
Two New Wicked Reports Functions Make Your Job Easier
Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.
Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read
3 Big Problems With Link Tracking & How to Fix Them for ROI