9 min read
The Paid Traffic Truth : YouTube new customers nearly triple in value in 30 days
Oct 19, 2026 by Scott Desgrosseilliers
9 min read
Wicked Reports 2.0 October Release: 6 New Features
Oct 19, 2026 by Scott Desgrosseilliers
6 min read
Halo Modeling Deep Dive: Credit for Views, Not Just Clicks
Oct 16, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : The Calm Week Before the Q4 Ramp
Oct 13, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Paid Traffic Enters Q4 Cheaper Than It Left August
Oct 5, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Meta's New Customer Cost Fell Four Weeks Straight
Sep 28, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why YouTube's New Customer Cost Just Reset
Sep 21, 2026 by Scott Desgrosseilliers
5 min read
Why Your Holiday Marketing Reports Lie to You Twice
Sep 18, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Holiday Demand Pays Meta and Bills Google
Sep 15, 2026 by Scott Desgrosseilliers
7 min read
The Monday Morning Report Is Eating Your Agency's Week
Sep 11, 2026 by Scott Desgrosseilliers
5 min read
Custom Analysis Deep Dive: Your Weekly Report in One Click
By Scott Desgrosseilliers on Oct 21, 2026, 8:00:00 AM
Every marketer I know has a report they rebuild constantly. Same channels, same metrics, same comparison to last week, reassembled by hand every Monday morning.
And when AI tools promise to fix this, they usually make it worse. You wire an LLM to your platform data, it answers fluently from numbers that grade their own homework, and now you have a fast version of the wrong answer.
We built Analyst to solve the first half of this: real questions, answered from your verified Wicked Reports account data through our MCP server. Usage has been strong, both through Analyst and through the MCP directly. But Analyst launched with the most commonly asked questions, and your weekly reporting isn't common. It's yours.
Custom Analysis closes that gap. You can now write your own questions, save them to your account, and get your exact analysis back in one click.

