9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
2 min read
First Click & New Lead Sales Velocity Guide | Wicked Reports
By Andy Nadler on Jul 13, 2022 9:31:19 AM
First Click and New Lead Sales Velocity
Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?
Knowing how long it takes for prospects to turn into customers is a very important metric. Many marketers expect their ads to drive immediate sales from clicks on their Ads. This can lead to disappointing results or a very inaccurate reading of performance.
Topics: Wicked Reports Marketing Attribution Customer Acquisition Time First Click Sales Velocity New Lead Sales Velocity Ad ROI Optimization
1 min read
Tracking Page Validator: New Feature for Wicked Reports ROI Report
By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM
We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.
This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.
Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
3 min read
Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM
Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI
Imagine this scenario:
Topics: Cohort Analysis Report marketing attribution ROI roi attribution Ad ROI Optimization Return on Investment (ROI) lead value
1 min read
Hello, Next-Level Mastermind Member! | Wicked Reports
By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM
Hello, Next-Level Mastermind Member!
Thanks for clicking on the link below my Next Level Mastermind forum signature.

