2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

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The Hidden Cost of Bad Attribution: Quantify the Risk

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The Retargeting Trap: More New Customers on Half the Spend

2 min read

First Click & New Lead Sales Velocity Guide | Wicked Reports

By Andy Nadler on Jul 13, 2022 9:31:19 AM

First Click and New Lead Sales Velocity

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric.  Many marketers expect their ads to drive immediate sales from clicks on their Ads.  This can lead to disappointing results or a very inaccurate reading of performance.

Topics: Wicked Reports Marketing Attribution Customer Acquisition Time First Click Sales Velocity New Lead Sales Velocity Ad ROI Optimization
1 min read

Tracking Page Validator: New Feature for Wicked Reports ROI Report

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.

This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
3 min read

Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM

Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI

Imagine this scenario:

Topics: Cohort Analysis Report marketing attribution ROI roi attribution Ad ROI Optimization Return on Investment (ROI) lead value
1 min read

Hello, Next-Level Mastermind Member! | Wicked Reports

By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM

Hello, Next-Level Mastermind Member!

Thanks for clicking on the link below my Next Level Mastermind forum signature.

Topics: Wicked Reports Next-Level Mastermind Full-impact ROI Ad ROI Optimization marketing attribution compliance marketing attribution solutions