4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
8 min read
AI eCommerce Trends 2025: How Marketing ROI is Changing
By Scott Desgrosseilliers on Mar 25, 2025 10:51:20 PM
Exploring AI eCommerce Trends: What’s Changing in 2025
Are you wondering about the future of online shopping? Or perhaps you are asking if now is the right time to learn about AI in ecommerce?
Topics: attribution windows Attribution Health multi-touch attribution Ecommerce Trends Customer Experience Retail Technology Dynamic Pricing
5 min read
Optimize ROI with Facebook Conversion Attribution: A Guide
By Scott Desgrosseilliers on Mar 18, 2025 9:48:10 PM
How to Optimize Marketing ROI with Facebook Conversion Attribution
Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.
Topics: attribution windows Attribution Health multi-touch attribution facebook conversion attribution time of click vs time of sale digital marketing attribution models marketing data accuracy
7 min read
Enhancing Google Ads Performance Tracking & ROI Guide | Wicked Reports
By Scott Desgrosseilliers on Mar 12, 2025 11:15:09 AM
Enhancing Google Ads Performance: A Guide to Conversion Tracking & Optimization
Feeling lost in the maze of online advertising? You're pouring money into Google Ads, but are you truly seeing the return on your investment? Google Ads conversion tracking is the key, but setting it up and using it effectively can be tricky. It helps connect the dots between ad spend and actual results.
Topics: attribution windows Attribution Health multi-touch attribution google-ads-conversion-tracking ppc-measurement google-ads-optimization ad-tracking-best-practices
3 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM
We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.
Topics: attribution windows Attribution Health multi-touch attribution First-Party Data Marketing Attribution Data Compliance
6 min read
Boost Your Sales with E-commerce Marketing Analytics
By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM
Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.
Topics: attribution windows Attribution Health multi-touch attribution Customer Journey Tracking Marketing Automation Data-Driven Decisions
7 min read
Boost ROI with Google Analytics Attribution & Key Event Insights
By Scott Desgrosseilliers on Feb 17, 2025 6:47:49 PM
Boost Your ROI with Google Analytics Attribution Insights
As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.
Topics: attribution windows Attribution Health multi-touch attribution Marketing Attribution Meta Ads Manager Channel Grouping Issues
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM
Solving Meta Algorithm Problems: The Impact on Tech and Ads
For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.
Topics: attribution windows Attribution Health multi-touch attribution Ad Performance Issues Meta Ads Algorithm Paid Social Media Marketing Attribution Software
5 min read
Boost Sales with Smart Facebook Prospecting Campaigns
By Scott Desgrosseilliers on Jan 20, 2025 1:37:16 PM
Boost Sales with Smart Facebook Prospecting Campaigns
Facebook prospecting campaigns offer a massive potential audience for digital marketers. But are your campaigns truly reaching new customers? Or are you just retargeting the same old leads? We’ll show you how to analyze your campaigns, reveal what Facebook’s hiding, and get those prospecting ads dialed in.
Topics: attribution windows Attribution Health multi-touch attribution Facebook Ads Strategy Lead Generation
4 min read
Increase Average Order Value (AOV) Today | Wicked Reports
By Scott Desgrosseilliers on Jan 8, 2025 10:09:32 AM
Smart Strategies to Increase Average Order Value Today
For years, we’ve been obsessed with helping businesses grow. Not incremental improvements, but transformative growth. This often hinges on one metric: average order value. Whether you’re an eCommerce giant or an independent blogger, increasing AOV is crucial for sustainable success.
Topics: attribution windows Attribution Health multi-touch attribution customer lifetime value (CLV) upselling
6 min read
Email Marketing Benchmarks: Data-Driven Optimization Guide
By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.

