4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

8 min read

AI eCommerce Trends 2025: How Marketing ROI is Changing

By Scott Desgrosseilliers on Mar 25, 2025 10:51:20 PM

Exploring AI eCommerce Trends: What’s Changing in 2025

Are you wondering about the future of online shopping? Or perhaps you are asking if now is the right time to learn about AI in ecommerce?

Topics: attribution windows Attribution Health multi-touch attribution Ecommerce Trends Customer Experience Retail Technology Dynamic Pricing
5 min read

Optimize ROI with Facebook Conversion Attribution: A Guide

By Scott Desgrosseilliers on Mar 18, 2025 9:48:10 PM

How to Optimize Marketing ROI with Facebook Conversion Attribution

Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.

Topics: attribution windows Attribution Health multi-touch attribution facebook conversion attribution time of click vs time of sale digital marketing attribution models marketing data accuracy
7 min read

Enhancing Google Ads Performance Tracking & ROI Guide | Wicked Reports

By Scott Desgrosseilliers on Mar 12, 2025 11:15:09 AM

Enhancing Google Ads Performance: A Guide to Conversion Tracking & Optimization

Feeling lost in the maze of online advertising? You're pouring money into Google Ads, but are you truly seeing the return on your investment? Google Ads conversion tracking is the key, but setting it up and using it effectively can be tricky. It helps connect the dots between ad spend and actual results.

Topics: attribution windows Attribution Health multi-touch attribution google-ads-conversion-tracking ppc-measurement google-ads-optimization ad-tracking-best-practices
3 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Topics: attribution windows Attribution Health multi-touch attribution First-Party Data Marketing Attribution Data Compliance
6 min read

Boost Your Sales with E-commerce Marketing Analytics

By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM

Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.

Topics: attribution windows Attribution Health multi-touch attribution Customer Journey Tracking Marketing Automation Data-Driven Decisions
7 min read

Boost ROI with Google Analytics Attribution & Key Event Insights

By Scott Desgrosseilliers on Feb 17, 2025 6:47:49 PM

Boost Your ROI with Google Analytics Attribution Insights

As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.

Topics: attribution windows Attribution Health multi-touch attribution Marketing Attribution Meta Ads Manager Channel Grouping Issues
4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM

Solving Meta Algorithm Problems: The Impact on Tech and Ads

For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.

Topics: attribution windows Attribution Health multi-touch attribution Ad Performance Issues Meta Ads Algorithm Paid Social Media Marketing Attribution Software
5 min read

Boost Sales with Smart Facebook Prospecting Campaigns

By Scott Desgrosseilliers on Jan 20, 2025 1:37:16 PM

Boost Sales with Smart Facebook Prospecting Campaigns

Facebook prospecting campaigns offer a massive potential audience for digital marketers. But are your campaigns truly reaching new customers? Or are you just retargeting the same old leads? We’ll show you how to analyze your campaigns, reveal what Facebook’s hiding, and get those prospecting ads dialed in.

Topics: attribution windows Attribution Health multi-touch attribution Facebook Ads Strategy Lead Generation
4 min read

Increase Average Order Value (AOV) Today | Wicked Reports

By Scott Desgrosseilliers on Jan 8, 2025 10:09:32 AM

Smart Strategies to Increase Average Order Value Today

For years, we’ve been obsessed with helping businesses grow. Not incremental improvements, but transformative growth. This often hinges on one metric: average order value. Whether you’re an eCommerce giant or an independent blogger, increasing AOV is crucial for sustainable success.

Topics: attribution windows Attribution Health multi-touch attribution customer lifetime value (CLV) upselling
6 min read

Email Marketing Benchmarks: Data-Driven Optimization Guide

By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.

Topics: attribution windows Attribution Health multi-touch attribution Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track Analyzing and Improving Your Performance