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11 min read

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Why Meta customers gain $112 after the click

By Scott Desgrosseilliers on Sep 30, 2026, 8:14:59 AM

How much new customer value lands after the click month? 

If you graded your October Meta spend on the numbers your ad platform showed you in October, you graded it months too early.

Topics: Wicked Reports BFCM nLTV Cohort New Customer LTV Meta Attribution Lag Click Level Attribution
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