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Marketing Success Isn’t Luck — It’s a System

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Attribution Isn’t Your Problem. Decisions Are.

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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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FunnelVision Release - Wicked Reports Product Update

By Scott Desgrosseilliers on Feb 17, 2023 11:43:11 AM

FunnelVision: Full-Funnel Visibility to Maximize ROI and Stop Wasted Ad Spend

 

Topics: wicked reports data customer success roas funnelVision marketing data accuracy marketing ROI eCommerce Reporting
2 min read

Automated ROI & LTV Email Reporting | Wicked Reports

By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM

Wicked Reports Automation: Get Critical Multi-Touch ROI Data Delivered Automatically

Daily, weekly, or monthly delivery of your true ROI, Customer Lifetime Value (LTV), and multi-touch attribution reports is now an essential part of an efficient marketing stack. Automate delivery of reports customized for your most important campaigns directly to your inbox.

A quick, one-time setup is all it takes. Check the video below for step-by-step instructions on setting up report delivery. Look for the "Email Me This Report" button at the top of any major report in your Wicked Dashboard (ROI Reports, First Click, LTV Cohorts, etc.) to start your automated delivery.

Topics: Wicked Reports Setup FAQs wicked reports data Automated ROI reporting Wicked Reports email multi-touch attribution reports LTV data custom reports email
1 min read

Wicked Improvements We Can't Wait To Share

By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read

Wicked Improvement: Google Audience Tracking

By Scott Desgrosseilliers on Feb 3, 2021 9:57:00 AM

Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!

Topics: AdWords Google Ad Manager return on investment wicked reports data
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Why You Can Trust Wicked Reports Data

By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM

There comes a time when you will ask yourself...

Topics: wicked reports data