2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
4 min read
FunnelVision Release - Wicked Reports Product Update
By Scott Desgrosseilliers on Feb 17, 2023 11:43:11 AM
FunnelVision: Full-Funnel Visibility to Maximize ROI and Stop Wasted Ad Spend
Topics: wicked reports data customer success roas funnelVision marketing data accuracy marketing ROI eCommerce Reporting
2 min read
Automated ROI & LTV Email Reporting | Wicked Reports
By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM
Wicked Reports Automation: Get Critical Multi-Touch ROI Data Delivered Automatically
Daily, weekly, or monthly delivery of your true ROI, Customer Lifetime Value (LTV), and multi-touch attribution reports is now an essential part of an efficient marketing stack. Automate delivery of reports customized for your most important campaigns directly to your inbox.
A quick, one-time setup is all it takes. Check the video below for step-by-step instructions on setting up report delivery. Look for the "Email Me This Report" button at the top of any major report in your Wicked Dashboard (ROI Reports, First Click, LTV Cohorts, etc.) to start your automated delivery.
Topics: Wicked Reports Setup FAQs wicked reports data Automated ROI reporting Wicked Reports email multi-touch attribution reports LTV data custom reports email
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
Wicked Improvement: Google Audience Tracking
By Scott Desgrosseilliers on Feb 3, 2021 9:57:00 AM
Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!
Topics: AdWords Google Ad Manager return on investment wicked reports data
1 min read
Why You Can Trust Wicked Reports Data
By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM
There comes a time when you will ask yourself...

