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How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

By Scott Desgrosseilliers on May 28, 2026 6:27:10 AM

How to Reduce Meta nCAC for Ecommerce : The Link Necklaces Case Study

Every Q4, the same trap closes on DTC brands running performance media: the platform dashboards look healthy, ROAS is holding, and then the post-mortem reveals that most of the "new customer" budget went to people who already bought.

Topics: ecommerce attribution case study How to reduce Meta nCAC New customer acquisition Meta funnelvision attribution Meta ROAS vs returning customers why Meta ROAS doesn't show new customers Triple Whale alternative

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