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Is the 49% BFCM click premium worth it?
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Is the 49% BFCM click premium worth it?

By Scott Desgrosseilliers on Oct 6, 2026, 8:00:00 AM

How much more do Meta clicks cost on BFCM? 

Every Q4 you watch your Meta cost per click climb, and every Q4 you wonder whether the BFCM premium is worth paying. Here is the 2025 answer, with the numbers.

Topics: Wicked Reports BFCM BFCM CPC Meta CPC BFCM Ad Premium CPC vs CAC
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