4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

Feb 23, 2026 by Scott Desgrosseilliers

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

Feb 16, 2026 by Scott Desgrosseilliers

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

Feb 9, 2026 by Scott Desgrosseilliers

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

Feb 2, 2026 by Scott Desgrosseilliers

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

Jan 26, 2026 by Scott Desgrosseilliers

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

2 min read

How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

5 min read

Why GA4 Fails at Conversion Tracking & How to Fix Your Attribution

By Scott Desgrosseilliers on Nov 18, 2024 4:58:38 PM

Why Google Analytics 4 Fails at Tracking Conversions (and What to Do Instead)

The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.

Topics: attribution windows Attribution Health multi-touch attribution GA4 Conversion Tracking GA4 Alternatives google analytics flaws Marketing Attribution Customer Journey Tracking

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