6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
The Google Signals Fallback Is Gone in a week. Here's What Breaks If You're not ready
What Actually Changes on June 15
On June 15, Google is changing how Consent Mode works. After that date, ad_storage becomes the sole parameter that governs Google Ads data collection. The workaround most advertisers have been quietly relying on — Google Signals filling in the gaps when website consent is missing — gets discontinued.