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4 min read

The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
Dec 15, 2025 by Scott Desgrosseilliers
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The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
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Pinterest Integration Release - Wicked Reports Product Update
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Meta is pushing Advantage+ campaigns relentlessly.
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Calculate Your TRUE New Customer Acquisition Cost (NCAC)
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Is New Customer Growth Killing Your Profit? Master NCAC!
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Stop Wasting Your Marketing Budget: Master Marketing Attribution
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How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
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