6 min read
How to Build UTM Tracking Links in Wicked Reports
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HOW TO BUILD UTM TRACKING LINKS IN WICKED REPORTS: THE SETUP THAT MAKES ATTRIBUTION WORK
Accurate attribution has one unglamorous prerequisite that trips up more brands than any dashboard ever will. Your marketing links have to be tagged so the system can tell where a click came from. Without proper UTM tracking on your links, even the best attribution tool is guessing. The good news is that Wicked Reports builds these links for you, so you never have to hand-write a UTM string or worry about getting the format wrong. Here is how to do it, and why it matters.