Meta Automatic Campaign Adjustments: Should You Be Worried?

Meta quietly rolled out a new feature for ad campaigns – and frankly, it’s causing a bit of a stir in the digital marketing world. You may have already heard whispers of “Meta automatic campaign adjustments.”

I’m here to pull back the curtain on what they are, why they might not be as magical as Meta wants you to think, and how these automatic adjustments could potentially harm your campaigns. Let’s face it – running marketing campaigns in today’s landscape is about as straightforward as navigating a maze blindfolded. Between setting budgets, targeting audiences, and crafting compelling ad copy, you’ve got a lot on your plate. That's precisely why Meta’s shiny, new feature – promising to handle the heavy lifting of optimizing your ads with automatic campaign adjustments – can sound oh-so-tempting. But, before you hand over the reins to Meta’s algorithm, it’s crucial to understand both the potential benefits and pitfalls.

Did you know that you could find inactive campaigns that are still generating revenue and may be worth turning back on as a way to potentially continue boosting sales?

Oftentimes as a media buyer, you’re making fast decisions on imperfect information.  You’ve launched an ad campaign and after a few days, it’s not performing as you’d like so you cut it and move onto the next one.

How to Improve Your ROI Without Increasing Ad Spend

Optimizing ad campaigns is a critical part of improving ROI and maintaining the health of your ecommerce business.