4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

3 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads

As a marketer, ask yourself these questions:

Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
4 min read

Fastest Marketing Attribution Setup: How to Get Started in Minutes

By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM

WickedFast™: The Quickest Way to Set Up Marketing Attribution & Tracking

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
1 min read

Wicked Reports Integrates with the Drip Marketing Automation Platform

By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM

Wicked Reports now pulls in contact data from the Drip marketing automation platform.

Topics: Integrations Drip Marketing Automation Platform
7 min read

6 Tips for Improving Email Performance & Real Marketing ROI

By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization
3 min read

Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution

Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read

Wicked Reports Integrates with Drip, ClickFunnels & Actionetics

By Scott Desgrosseilliers on Mar 2, 2017 4:39:27 PM

Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.

Topics: Actionetics Click Funnels Integrations Drip ClickFunnels Integration LTV data
2 min read

PayPal Marketing Attribution: Track Your Real ROI and LTV

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports Integrates With PayPal

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
3 min read

Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM

Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI

Imagine this scenario:

Topics: Cohort Analysis Report marketing attribution ROI roi attribution Ad ROI Optimization Return on Investment (ROI) lead value
4 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
1 min read

What Time Should You Send Your Emails? | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

What Time Should You Send Your Emails?

Do you always send your emails at the default time?

Topics: Email Marketing broadcast email Wicked Reports email broadcast