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4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read

The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read

How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read

Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

4 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
1 min read

What Time Should You Send Your Emails? | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

What Time Should You Send Your Emails?

Do you always send your emails at the default time?

Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read

Why You Can Trust Wicked Reports Data

By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM

There comes a time when you will ask yourself...

Topics: wicked reports data
1 min read

Ease of Wicked Reports Setup

By Scott Desgrosseilliers on Feb 10, 2017 3:57:11 PM

Wicked Reports is easy to setup.

1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

How Emails Make Money: Tracking ROI & Attribution

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

How Emails Make Money: A Guide to Email ROI Attribution

Open Rates...

Topics: Active Campaign Email ROI emails revenue per email marketing ROI measurement Why Email Marketing Benchmarks Matter
1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report
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