WICKED REPORTS FAQ : YOUR MOST COMMON QUESTIONS, ANSWERED

Now and again we like to share the questions people ask us most about Wicked Reports. These come from folks just like you, who want to make smart, data-driven decisions for their business. Here are the answers.

HOW LONG DOES IT TAKE TO SET UP WICKED REPORTS?

Most users are up and running within 24 hours. Once you create your account and connect your data sources, we begin tracking your business data right away, and many of the reports start showing you useful data within the first day. Setup time can vary a little depending on your platform and how your stack is configured, but the goal is to get you seeing real numbers fast.

DOES IT WORK FOR SUBSCRIPTION BUSINESSES?

Yes. We track the first sale, then add each subsequent purchase to that customer's lifetime value. So you see what you spent to acquire the customer the first time, and you do not see duplicate acquisition costs charged against their later purchases. That gives subscription and repeat-purchase businesses an accurate view of true customer value over time rather than just first-order revenue.

HOW DOES ONBOARDING WORK?

We onboard every customer so you have a complete understanding of each report and how to use it. That includes an onboarding call and a library of video tutorials, so you are never left to figure it out on your own. Our goal is for you to know exactly what each report is telling you and how to act on it.

WILL IT WORK WITH MY PARTICULAR SETUP? MINE IS A BIT UNUSUAL.

Yes, it works with a wide range of configurations. No two sales funnels are exactly alike, which is why onboarding is thorough. We have seen just about every kind of funnel imaginable, from pristine setups to patch jobs that would make MacGyver wince, and Wicked Reports is built to handle them.

DO YOU OFFER A FREE TRIAL OR GUARANTEE?

We back Wicked Reports with our 3x guarantee. Within your first 90 days, Wicked will help you make documented, verifiable budget decisions worth at least 3x your subscription cost, or your subscription is free until you get there. Every decision is calculated from your own verified campaign data with the math shown inline, no black boxes and no estimates you have to take on trust, just numbers you can check against your own ad accounts. The best way to see how it works for your business is to book a demo.

WILL I STILL NEED GOOGLE ANALYTICS OR GOOGLE TAG MANAGER?

Wicked Reports works on its own, but if you already run Google Analytics or Google Tag Manager we recommend keeping them. They provide richer data that makes your Wicked reports more complete, and they serve different purposes, so they complement rather than replace each other.

DOES WICKED REPORTS WORK RETROACTIVELY?

Partly. You cannot track what you cannot access, but some of our reports will pull in a degree of historical data. If you have records of previous campaigns, or existing tags throughout your email list, we can wire those into your new account to help flesh out your campaign ROI and customer lifetime value from day one.

STILL HAVE QUESTIONS?
If we did not answer your question here, email us at support@wickedreports.com and we will help. Otherwise, book a demo and see how Wicked Reports can help you grow your business.