1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
2 min read
How to Use Google Similar Audiences for Ad Targeting
By Scott Desgrosseilliers on Oct 8, 2018, 10:33:11 AM
Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.
Topics: Uncategorized
1 min read
Customer Journey ROI For Your Facebook Campaigns
By Scott Desgrosseilliers on Feb 10, 2017, 3:52:22 PM
How am I doing on Facebook?
Topics: Uncategorized
1 min read
Which FB Ad is Making You Money?
By Scott Desgrosseilliers on Feb 10, 2017, 3:50:02 PM
Simple Question.
Topics: Uncategorized
1 min read
Working Long Hours Because You Really Don't Know What's Working
By Scott Desgrosseilliers on Feb 10, 2017, 3:47:41 PM
It should be easy for you to tell your clients what is working, and what is not.
Topics: Uncategorized
1 min read
Set Up Facebook Ad Tracking Wicked Fast
By Scott Desgrosseilliers on Jan 3, 2017, 3:15:16 PM
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
26 min read
You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
By Scott Desgrosseilliers on May 25, 2016, 12:25:16 PM
The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."
Topics: Uncategorized
4 min read
5 Ways to Improve Facebook Ad Performance
By Scott Desgrosseilliers on May 9, 2016, 12:48:40 PM
Every marketing manager wants to get the most from the money he or she spends on programs. Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.
Topics: Uncategorized
4 min read
When Is the Best Time to Send Your Emails?
By Scott Desgrosseilliers on Jan 18, 2016, 2:36:32 PM
When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

