Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

5 min read

Organic Attribution

By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Uncategorized
2 min read

How to Use Google Similar Audiences for Ad Targeting

By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM

Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

Topics: Uncategorized
2 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

As a marketer, ask yourself these three questions:

Topics: Uncategorized
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Set Up Facebook Ad Tracking Wicked Fast

By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Topics: Uncategorized
3 min read

Here's the Most Powerful ROI Report You'll Ever See

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Uncategorized
25 min read

You Are Wasting Facebook Ad Dollars Unless You Understand Conversions

By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Topics: Uncategorized
4 min read

5 Ways to Improve Facebook Ad Performance

By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Topics: Uncategorized