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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Stop Wasting 40% of Ad Spend on Existing Customers

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The Hidden Cost of Bad Attribution: Quantify the Risk

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The Retargeting Trap: More New Customers on Half the Spend

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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

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Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth

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How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap

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Last Click Attribution for Ecommerce: When & How to Use It

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Pinterest Integration Release - Wicked Reports Product Update

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How to Use Google Similar Audiences for Ad Targeting

By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM

Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.

Topics: Uncategorized
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Set Up Facebook Ad Tracking Wicked Fast

By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Topics: Uncategorized
26 min read

You Are Wasting Facebook Ad Dollars Unless You Understand Conversions

By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Topics: Uncategorized
4 min read

5 Ways to Improve Facebook Ad Performance

By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Topics: Uncategorized
4 min read

When Is the Best Time to Send Your Emails?

By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Topics: Uncategorized