4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
2 min read
How to Use Google Similar Audiences for Ad Targeting
By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM
Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.
Topics: Uncategorized
1 min read
Customer Journey ROI For Your Facebook Campaigns
By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM
How am I doing on Facebook?
Topics: Uncategorized
1 min read
Which FB Ad is Making You Money?
By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM
Simple Question.
Topics: Uncategorized
1 min read
Working Long Hours Because You Really Don't Know What's Working
By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM
It should be easy for you to tell your clients what is working, and what is not.
Topics: Uncategorized
1 min read
Set Up Facebook Ad Tracking Wicked Fast
By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
26 min read
You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM
The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."
Topics: Uncategorized
4 min read
5 Ways to Improve Facebook Ad Performance
By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM
Every marketing manager wants to get the most from the money he or she spends on programs. Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.
Topics: Uncategorized
4 min read
When Is the Best Time to Send Your Emails?
By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM
When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

