3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
2 min read
How to Use Google Similar Audiences for Ad Targeting
By Scott Desgrosseilliers on Oct 8, 2018 10:33:11 AM
Quick video today, to show you how to use Google Ad Similar Audiences for ad targeting.
Topics: Uncategorized
1 min read
Customer Journey ROI For Your Facebook Campaigns
By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM
How am I doing on Facebook?
Topics: Uncategorized
1 min read
Which FB Ad is Making You Money?
By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM
Simple Question.
Topics: Uncategorized
1 min read
Working Long Hours Because You Really Don't Know What's Working
By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM
It should be easy for you to tell your clients what is working, and what is not.
Topics: Uncategorized
1 min read
Set Up Facebook Ad Tracking Wicked Fast
By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
26 min read
You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM
The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."
Topics: Uncategorized
4 min read
5 Ways to Improve Facebook Ad Performance
By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM
Every marketing manager wants to get the most from the money he or she spends on programs. Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.
Topics: Uncategorized
4 min read
When Is the Best Time to Send Your Emails?
By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM
When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

