Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.
The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!
Wicked Reports has helped many agencies successfully navigate those relationships with their clients -
where value is hard to prove and the agency is under pressure to perform.
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
6 min read
How to Retain Digital Agency Clients: 5 Data-Driven Strategies
By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM
Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data
2 min read
8 New Marketing ROI Tracking Fields: New CPA & Subscription Metrics
By Scott Desgrosseilliers on Mar 26, 2020 11:54:56 AM

