Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.
The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!
Wicked Reports has helped many agencies successfully navigate those relationships with their clients -
where value is hard to prove and the agency is under pressure to perform.
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
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The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
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The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
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How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
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Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
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How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
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Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
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iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
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Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
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Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
6 min read
How Digital marketing agencies can Retain Clients using Full Funnel Attribution
By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM
Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data
2 min read
New ROI fields release - March 26 2020
By Scott Desgrosseilliers on Mar 26, 2020 11:54:56 AM
Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

