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4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read

Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read

The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

When to Use Last Click Attribution for Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read

How to Use First Click Attribution To Optimize  Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read

Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly
Nov 26, 2025 by Scott Desgrosseilliers
1 min read

The Three Big Problems with Today's Link Tracking

By Scott Desgrosseilliers on Jul 1, 2016 4:12:49 PM

Link tracking has been in the news lately because it’s just not working efficiently.

Topics: Link Tracking
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