The Wicked Reports onboarding & consultation process has a goal of ROI on your Wicked Reports investment within 90 days. This goal needs modest effort and focus from both our customer and our team. Our framework has 4 Wicked Success Phases.
3 min read
The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
10 min read
Wicked Onboarding FAQ
By Scott Desgrosseilliers on Mar 2, 2020 3:15:57 PM
Topics: Integrations Attribution Health MarTech complexity Wicked Reports onboarding marketing analytics ROI revenue insights
2 min read
Announcing our Enhanced ActiveCampaign Integration
By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM
We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.
Topics: Email Marketing Integrations
1 min read
Wicked Reports Integrates with the Drip Marketing Automation Platform
By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM
Wicked Reports now pulls in contact data from the Drip marketing automation platform.
Topics: Integrations Drip Marketing Automation Platform
2 min read
Wicked Reports Integrates with PayPal
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

