Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?

If you are running Facebook ads and using Klayvio, Drip, ActiveCampaign, or Hubspot CRMS this new Wicked Reports feature will help solve those issues.

To help improve ad optimization, Wicked is releasing a new Facebook Conversion API for Leads. This allows more of the data to be passed from Wicked Reports back to Facebook, every 10 minutes as recommended by Facebook for the best possible optimization.

You will also be able to see the Conversions API Upload History including the Submission Status. Conversion Name, Value, Pixel ID, Event ID, and Contact ID to make it easier to troubleshoot or just get more detailed information.

It's a simple 30-second set-up in the Wicked Reports dashboard and you will be on your way to better attribution and optimization inside of the Facebook Ad Manager.

Watch the three minute video below to see how to set it up and what to expect for optimization improvements.


If you are not already using the Wicked Reports dashboard, click the link below and book a call to find out how we can help to optimize your paid advertising and improve ROI.

Get Wicked Reports