8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
Facebook Reporting Not Matching Your Sales?
By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM
Facebook reports rarely match your true sales.
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM
Do you know that you have ad campaigns that are working, but don't know why?
Topics: ad spend
1 min read
Prove Lead Conversion for Long Sales Cycles | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
Do you have clients who have a LOOOONG sales process?
Topics: New Lead Lifetime Value leads Customer Journey Tracking Customer Journey Mapping Customer Acquisition Time
1 min read
Your Client is Restless and You Might Be Losing Them - Here's How To Save Them
By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM
You know the feeling...
Topics: client reports
1 min read
Can't prove your value to your client?
By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM
Cold Hard Evidence.
Topics: client reports
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
1 min read
How to Justify Raising Your Agency Fees | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM
Are You Looking to Raise Your Fees and Need to Justify It?
As an agency, you would LOVE to raise your fees.
Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read
5 Reasons Why Owners Don’t Like Their SMB Marketing
By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM

