2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
3 min read
7 Ways to Dazzle Marketing Clients With Data & ROI Reports
By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM
As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.
Topics: marketing consultant Data Cleanup first-party data tracking
3 min read
Shopify Marketing Attribution: Bridge the Gap with Sales Data
By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM
Topics: Wicked Reports marketing Shopify
2 min read
Answers to 7 Frequently Asked Questions
By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM
Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.
Topics: QuickStart Setup Guide FAQs
3 min read
Answer These 5 Questions and Grow Your Small Business
By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM
You need good marketing data to make good decisions. And you need good decisions to grow your small business.
Topics: grow small business
5 min read
Six Answers You Need to Grow Your Business
By Scott Desgrosseilliers on Jan 7, 2017 2:58:46 PM
If you want to grow your business in the New Year, you’re probably asking these six critical questions:
Topics: grow small business
4 min read
Time: The X-Factor in Tracking Customer Behavior & ROI
By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM
Time: The X-Factor in Tracking Customer Behavior
When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.
Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI
4 min read
Two New Wicked Reports Functions Make Your Job Easier
By Scott Desgrosseilliers on Jan 4, 2017 3:17:54 PM
Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.
Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read
Set Up Facebook Ad Tracking Wicked Fast
By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM
If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.
Topics: Uncategorized
3 min read
Create Stress-free Client Reports and Change Your Life
By Scott Desgrosseilliers on Jan 2, 2017 3:13:59 PM
Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee. You wonder whether your most important product is marketing expertise or the monthly report itself.
Topics: Reports
2 min read
WickedSmartz: Intelligent Marketing Analytics & Insights
By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM
WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions
What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

