2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

2 min read

How the Optimization Force Improves Campaign Performance

4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

4 min read

Data Isn’t Power — Action Is

4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

3 min read

7 Ways to Dazzle Marketing Clients With Data & ROI Reports

By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: marketing consultant Data Cleanup first-party data tracking
3 min read

Shopify Marketing Attribution: Bridge the Gap with Sales Data

By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

You look in your Shopify app and see that you made a sale. That’s great!

Topics: Wicked Reports marketing Shopify
2 min read

Answers to 7 Frequently Asked Questions

By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM

Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.

Topics: QuickStart Setup Guide FAQs
3 min read

Answer These 5 Questions and Grow Your Small Business

By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM

You need good marketing data to make good decisions. And you need good decisions to grow your small business.

Topics: grow small business
5 min read

Six Answers You Need to Grow Your Business

By Scott Desgrosseilliers on Jan 7, 2017 2:58:46 PM

If you want to grow your business in the New Year, you’re probably asking these six critical questions:

Topics: grow small business
4 min read

Time: The X-Factor in Tracking Customer Behavior & ROI

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

Time: The X-Factor in Tracking Customer Behavior

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI
4 min read

Two New Wicked Reports Functions Make Your Job Easier

By Scott Desgrosseilliers on Jan 4, 2017 3:17:54 PM

Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.

Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read

Set Up Facebook Ad Tracking Wicked Fast

By Scott Desgrosseilliers on Jan 3, 2017 3:15:16 PM

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Topics: Uncategorized
3 min read

Create Stress-free Client Reports and Change Your Life

By Scott Desgrosseilliers on Jan 2, 2017 3:13:59 PM

Does this sound familiar? You spend hours—and burn gallons of midnight oil—creating end-of-month client reports that quantify program effectiveness for your clients and justify your fee.  You wonder whether your most important product is marketing expertise or the monthly report itself.

Topics: Reports
2 min read

WickedSmartz: Intelligent Marketing Analytics & Insights

By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM

WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

Topics: Wicked Reports WickedSmartz Data Driven Strategy Marketing Attribution data analysis