What’s Driving Your Sales? It’s All About Attribution
- January 18, 2016
We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales. People came to us who had tried everything else and were tired of banging their heads against the wall.
Trying to figure out how they actually made their sales was too complicated and often incomplete because they had to use the correct attribution model that fit their specific marketing strategy. Otherwise they could mistakenly kill high-ROI campaigns (see our case study on Digital Marketer’s blog) or attempt to scale campaigns that brought in poor leads.
We offer you this video on attribution models to ensure that you are careful to use the right metrics and models when evaluating your ROI. Wicked Reports customers present and future will find it worthwhile viewing for all future Wicked Reports customers,
Here are the points where you can find some key attribution insights:
0:49 – Questions “First Click” attribution answers.
1:24 – How first click attribution works
2:56 – Strategies that call for “First Optin” attribution
3:17 – How first optin works
3:40 – Questions that “first optin” attribution answers.
5:55 – Strategies that call for “Converting Click” attribution
6:07 – Questions “Converting Click” attribution answers.
6:50 – Strategies that call for “Last Engagement” attribution
7:44 – Questions that “Last Engagement” attribution answers
8:07 – Model selection advice
8:17 – Double-counting will never happen on one attribution model
9:12 – Reasons for missing attribution
“I started my ecommerce business out of my condo in 2011 and struggled for years to generate any traction from advertising. I could never tell what was working and what wasn’t. But everything changed once I got Wicked Reports installed in my business. Now I make decisions based on data instead of hunches. Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone. Wicked Reports helps us increase our conversion rates, lower acquisition cost and double the ROI on our online marketing efforts!”
“Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever! ”
“Since we started using Wicked Reports, we’ve gotten much deeper insight into how our many marketing campaigns are performing, all the way down to ROI on each campaign and ad. Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business. ”