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attribution habits & ML automation

By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Topics: New Feature Announcement New Product Launch
1 min read

Wicked releases new mission control report with help from our partners at Google

By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement marketing attribution ROI

ReCharge Integration

By Scott Desgrosseilliers on Feb 9, 2020 6:56:47 AM

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports.  This integration is our first automatic, do absolutely nothing, integration for our clients.  

Topics: New Feature Announcement
1 min read

Upgraded New Lead Attribution

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0
4 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
4 min read

Two New Wicked Reports Functions Make Your Job Easier

By Scott Desgrosseilliers on Jan 4, 2017 3:17:54 PM

Wicked Reports has announced two new functions that give our customers greater simplicity, flexibility and ease of use. The CSV Upload feature makes it easy to upload data from multiple sources and the Automatic Link Builder lets you create tracking links from inside Wicked Reports.

Topics: New Feature Announcement Automatic Link Builder CSV Upload Feature
1 min read

Wicked Reports Now Offers Live Product Reports

By Scott Desgrosseilliers on Jun 6, 2016 12:29:36 PM

The product report shows you all products at a glance, giving you important information about sales:

Topics: New Feature Announcement product reports
3 min read

Product Tripwire Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM

Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product.

Topics: New Feature Announcement attribution