In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a purchase. Maximus is 20 years old, male, and likes the Boston Red Sox.

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

ActiveCampaign + Stripe = Wicked Good ROI: Tracking Real Sales Data

The wait is OVER!

Link tracking has been in the news lately because it’s just not working efficiently.

The product report shows you all products at a glance, giving you important information about sales:

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?