4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features
4 min read

When Is the Best Time to Send Your Emails?

By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Topics: Uncategorized
3 min read

Product Tripwire Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM

Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product.

Topics: New Feature Announcement attribution
1 min read

What's Driving Your Sales? It's All About Attribution

By Scott Desgrosseilliers on Jan 18, 2016 11:06:57 AM

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall.

Topics: attribution
1 min read

Hello, Next-Level Mastermind Member! | Wicked Reports

By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM

Hello, Next-Level Mastermind Member!

Thanks for clicking on the link below my Next Level Mastermind forum signature.

Topics: Wicked Reports Next-Level Mastermind Full-impact ROI Ad ROI Optimization marketing attribution compliance marketing attribution solutions

Wicked Reports Tracking for Google Ad Manager

By Scott Desgrosseilliers on Jan 16, 2016 11:20:52 AM

Wicked Reports Tracking for Google Ad Manager

Topics: Google Ad Manager