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30-minute discovery call
Find out what bad
attribution is costing
your business.
 
We run the numbers on the call together. You bring your ad spend, your rough channel split, and your AOV. We calculate your four attribution costs using our discovery calculator — so you leave with a specific dollar figure, not a benchmark example.
01
Calculate your four attribution costs
Using our discovery calculator with your numbers — Ad Spend Waste, Retargeting Tax, Growth Paralysis, and the Direct Black Hole diagnostic. You leave with a specific dollar figure for each one.
02
Understand the nCAC problem
Most brands know their ROAS. Almost none know their verified new customer acquisition cost across all channels. We show you what that number looks like — and why it's the metric that actually tells you if you're growing.
03
See the retargeting loop — and the fix
Meta's algorithm drifts toward your existing customers even when you're running prospecting. We show you the mechanism and exactly how Advanced Signal — a verified new-customer-only conversion event — corrects it.
04
Decide if it makes sense
No close on the call. The numbers either make sense or they don't. You leave with your specific four costs and a clear picture of what the fix looks like — regardless of what you decide.
Protected by the 3× guarantee
If you sign up, Wicked will help you log 3× your subscription cost in verified budget decisions within 90 days — or it's free until you do. No request needed.
Protected by the 3× guarantee
Pick a time that works
 
Bring your monthly ad spend, channel split, and AOV. We run the numbers together using our discovery calculator — you'll have your four attribution costs before the call ends.
Can't find a time that works? Email Melissa directly at
−40%
nCAC reduction for Bullseye Sellers / Joanna Vargas in 30 days
 
−63%
nCAC reduction for CBazaar — while new customer volume grew 127%
 
~2 wks
Typical time to hit the 3× guarantee threshold at $50K+/month spend
Bullseye Sellers / Joanna Vargas
nCAC: $116 → $69
in 30 days
Signal architecture change only — switched from the standard Meta purchase event to Wicked's Advanced Signal (purchase_NC), which only fires for verified first-time buyers. Creative, budget, and targeting unchanged.
 
"We dropped our customer acquisition cost by 40%… firing customers at 116 on average, and we've dropped it down to 69." — Thorsten Lotto, Lead Strategist
CBazaar
−63% nCAC + +127%
new customers
Lower acquisition cost and more customers simultaneously — the outcome of running verified nCAC measurement, the purchase_NC signal to Meta, and weekly Scale/Chill/Kill decisions driven by verified data rather than platform ROAS.
 
Same period. Lower cost. More customers. That's what happens when you optimize toward the right number.
{ Common questions }
What to expect

30 minutes. The first half is running the discovery calculator with your inputs — your ad spend, channel split, AOV — to calculate your four attribution costs. The second half is walking through the nCAC problem, the retargeting loop, and how Wicked fixes both. You leave with specific numbers regardless of what you decide.

Your approximate monthly ad spend, a rough Meta vs Google vs other channel split, and your average order value. If you know roughly what percentage of your Meta spend goes to bottom-of-funnel retargeting vs prospecting, even better. We run the calculator from there.

We'll explain what Wicked does, how the calculator numbers translate into what the product actually tracks, and what it would cost. But the call is structured around your numbers — not a close. The four cost estimates and the explanation of the nCAC and retargeting problems are yours to keep regardless of what you decide.

If you sign up, Wicked guarantees you'll log 3× your subscription cost in verified budget decisions within 90 days — or your subscription is free until you hit it. No request needed, no hoops. Full details at wickedreports.com/guarantee.

That's fine. The call works as a standalone diagnostic — you'll know your four attribution costs and your verified nCAC estimate by the end. Take that information wherever you want to go with it.

30 minutes. Your numbers. No pressure.