Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

1 min read

New wicked feature: first click sales velocity

By Scott Desgrosseilliers on Jun 6, 2021 12:23:00 PM

Do you run a marketing funnel that does not involve an email opt-in step?

Topics: Predictive Behaviors report New features value over time sales cycle Sales Velocity Report
1 min read

New Product feature: Facebook API Conversion

By Andy Desgrosseiliers on Jun 3, 2021 10:03:44 AM

Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?

Topics: Facebook advertising Facebook Conversion Tracking New features
1 min read

Wicked New feature: Advanced Clicks Api

By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

Topics: New features clicks Outbound API
1 min read

Wicked Improvements We Can't Wait To Share

By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Feb8_2021_Update
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read

New Feature: Tracking Page Validator & Other News

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator. This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features tracking Tracking Validator
1 min read

Wicked Reports Product Update: March 2016

By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM

Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!

There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

Topics: New features