10 min read
The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
12 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
1 min read
Wicked Improvements We Can't Wait To Share
By Scott Desgrosseilliers on Feb 15, 2021, 10:26:01 AM
Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!
Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read
Wicked Reports Product Update: March 2016
By Scott Desgrosseilliers on Mar 14, 2016, 12:23:10 PM
Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!
There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:

