We get this question all the time, even from clients we are already using Wicked Reports.
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How is Wicked Reports’ attribution different from Facebook’s or Google’s?
Topics: Facebook Google AdWords attribution
2 min read
Understanding Facebook's Custom Conversion Events
Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.