13 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC))
May 16, 2025 by Scott Desgrosseilliers
11 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
13 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
2 min read
SPEND INFINITY OR KILL BUDGET?
By Scott Desgrosseilliers on Sep 16, 2024 4:30:08 PM
The skill in which Facebook takes credit for a sale is astounding.
Topics: Facebook advertising Facebook attribution windows Facebook conversions multi-touch attribution
2 min read
The rumors of ROAS demise..
By Scott Desgrosseilliers on Aug 21, 2024 5:58:49 PM
it's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Facebook conversions Jedi Strategies
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
By Scott Desgrosseilliers on Aug 15, 2024 10:18:03 AM
Topics: Facebook Facebook conversions Facebook ads Facebook pixels
2 min read
How is Wicked Reports’ attribution different from Facebook’s or Google’s?
By Scott Desgrosseilliers on Oct 10, 2018 10:31:32 AM
We get this question all the time, even from clients we are already using Wicked Reports.
Topics: Facebook Google AdWords attribution
1 min read
What Should You Scale, or Kill, From a Facebook Campaign
By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM
How do you really know which campaigns or ads to scale or kill?
Topics: Facebook
2 min read
Understanding Facebook's Custom Conversion Events
By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM
Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.