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Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023
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How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023
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From credit cards to PayPal: Comparing the security of online payment methods
Jul 13, 2022
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Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online
Jun 13, 2022
2 min read
How is Wicked Reports’ attribution different from Facebook’s or Google’s?
By Scott Desgrosseilliers on Oct 10, 2018 10:31:32 AM
We get this question all the time, even from clients we are already using Wicked Reports.
Topics: Facebook Google AdWords attribution
1 min read
What Should You Scale, or Kill, From a Facebook Campaign
By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM
How do you really know which campaigns or ads to scale or kill?
Topics: Facebook
2 min read
Understanding Facebook's Custom Conversion Events
By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM
Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.