4 min read

Meta is pushing Advantage+ campaigns relentlessly.

13 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC))

11 min read

Is New Customer Growth Killing Your Profit? Master NCAC!

13 min read

Stop Wasting Your Marketing Budget: Master Marketing Attribution

6 min read

How the Pros Report PPC Success

8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?

4 min read

Optimize ROI with Facebook Conversion Attribution

7 min read

Enhancing Google Ads Performance

2 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

5 min read

Boost Your Sales with E-commerce Marketing Analytics

7 min read

Boost Your ROI with Google Analytics Attribution Insights

4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

4 min read

Boost Sales with Smart Facebook Prospecting Campaigns

3 min read

Smart Strategies to Increase Average Order Value Today

5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

2 min read

SPEND INFINITY OR KILL BUDGET?

By Scott Desgrosseilliers on Sep 16, 2024 4:30:08 PM

The skill in which Facebook takes credit for a sale is astounding.

Topics: Facebook advertising Facebook attribution windows Facebook conversions multi-touch attribution
2 min read

The rumors of ROAS demise..

By Scott Desgrosseilliers on Aug 21, 2024 5:58:49 PM

it's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".

Topics: Facebook Facebook conversions Jedi Strategies
3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

By Scott Desgrosseilliers on Aug 15, 2024 10:18:03 AM

 

Topics: Facebook Facebook conversions Facebook ads Facebook pixels
2 min read

How is Wicked Reports’ attribution different from Facebook’s or Google’s?

By Scott Desgrosseilliers on Oct 10, 2018 10:31:32 AM

We get this question all the time, even from clients we are already using Wicked Reports.

Topics: Facebook Google AdWords attribution
1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook
2 min read

Understanding Facebook's Custom Conversion Events

By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

Topics: Facebook custom conversion