Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 1


Follow the Money :

How Marketing Attribution Gives You a Strategic Edge


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

With all the positive results you get from your Facebook Ad analytics, it’s tricky finding the true answer to this question - Is your marketing working or not?

What most don’t know, the real truth is hidden behind a lot of misconceptions. This is where marketing attribution steps in. It is the tool, the gateway that helps you understand your customers better. And it tells you what’s actually going on in your business and marketing.

For this reason, I’ve decided to start a podcast. Yes, a podcast on marketing attribution and analytics because what we stand for here at Wicked Reports is shedding the light on real data. Data that allows you to find the right customers for you to scale. Maybe marketing attribution can help you. Maybe at times it’s in the middle of a gray area. 

But whatever it is, we’re going to cover it. So what are you waiting for? Tune in now.

Episode Highlights:

  1. Marketing attribution isn’t for the faint of heart [01:05]
  2. The flawed premise behind Facebook ad analytics [02:35]
  3. What lead attribution does [07:30]
  4. The origin story of Wicked Reports: Facebook sucks for Maine lobsters [09:01]
  5. Sometimes people don’t buy right away [16:11]
  6. You have to understand the whole customer journey [21:11]
  7. Attribution points out where you need to double down [25:04]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.


Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.