Episode 1


Follow the Money :

How Marketing Attribution Gives You a Strategic Edge


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With all the positive results you get from your Facebook Ad analytics, it’s tricky finding the true answer to this question - Is your marketing working or not?

What most don’t know, the real truth is hidden behind a lot of misconceptions. This is where marketing attribution steps in. It is the tool, the gateway that helps you understand your customers better. And it tells you what’s actually going on in your business and marketing.

For this reason, I’ve decided to start a podcast. Yes, a podcast on marketing attribution and analytics because what we stand for here at Wicked Reports is shedding the light on real data. Data that allows you to find the right customers for you to scale. Maybe marketing attribution can help you. Maybe at times it’s in the middle of a gray area. 

But whatever it is, we’re going to cover it. So what are you waiting for? Tune in now.

Episode Highlights:

  1. Marketing attribution isn’t for the faint of heart [01:05]
  2. The flawed premise behind Facebook ad analytics [02:35]
  3. What lead attribution does [07:30]
  4. The origin story of Wicked Reports: Facebook sucks for Maine lobsters [09:01]
  5. Sometimes people don’t buy right away [16:11]
  6. You have to understand the whole customer journey [21:11]
  7. Attribution points out where you need to double down [25:04]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.


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