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FOLLOW THE MONEY :
HOW MARKETING ATTRIBUTION GIVES YOU A STRATEGIC EDGE

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Episode Highlights:

[01:05] Marketing attribution isn’t for the faint of heart

[02:35] The flawed premise behind Facebook ad analytics

[07:30] What lead attribution does

[09:01] The origin story of Wicked Reports: Facebook sucks for Maine lobsters

[16:11] Sometimes people don’t buy right away

[21:11] You have to understand the whole customer journey

[25:04] Attribution points out where you need to double down

About Our Host

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Scott Desgrosseilliers
 

The Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Scott Desgrosseilliers
Resource Links

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