CBazaar: +127% New Buyers via Advanced Signal & 5 Forces AI

+52%

Meta Revenue from New Customers

+127%

Total New Customers Acquired from Meta

–63%

Lowered nCAC (New Customer Acquisition Cost) on Meta

–17%

Lower Meta Ad Spend while Achieving These Results

The Challenge

CBazaar’s team was ready to scale, but Meta’s algorithm kept “winning” by retargeting past buyers—great-looking ROAS, flat new customer growth. They needed Meta to seek net-new customers and a simple way to stop waste when campaigns drifted.

Why this happens: Advantage+ and standard CAPI signals often optimize for easiest conversions—frequently repeat buyers—unless you feed Meta a new-customer–specific signal.

Train Meta for new customers with Advanced Signal

We segmented new vs. repeat purchases and fired custom conversion events only for new-customer outcomes—by product/SKU where helpful—so Meta learned to find buyers who’d never purchased before.

LEARN ABOUT ADVANCED SIGNAL ↗

Let AI prune waste and amplify winners with 5 Forces AI

We set Scale/Chill/Kill zones, then used the nightly analysis to kill leaking spend and reallocate budget to prospecting winners (the –17% spend primarily came from these KILL directives). CBazaar had already seen how 5 Forces clarifies decision-making and saves time.