2 min read
Custom Attribution of Last Clicks Guide | Wicked Reports
Custom Attribution of Last Clicks
Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.
Many times, important ad clicks get lost in the sea of clicks a contact may make. Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.
Topics: cross-platform attribution Wicked Reports ROI Marketing Attribution
8 min read
Digital Marketing Metrics That Actually Matter and How To Use Them
What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
Topics: customer value over time ad metrics Wicked Reports marketing metrics ROI LTV roas Digital Marketing Metrics Ecommerce Attribution
1 min read
New Mission Control Report: Scalable ROI with Google & Wicked
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
17 min read
How to Track the ROI of Your Digital Marketing: 2025 Guide
How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV
In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.
Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
5 min read
Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports
Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns
MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.
Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
3 min read
3 Reasons Why CPC Is Costing You Big Time | Wicked Reports
If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever, it has also been the only way you could get a quantitative handle on advertising effectiveness.
Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data Return on Investment (ROI) cpc data
4 min read
How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.” Let me explain.