What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
By Katie Switzer on May 11, 2022 1:35:05 AM
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.
By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM
Google Analytics is telling you one thing...
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM
If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.
By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM
You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.” Let me explain.
By Scott Desgrosseilliers on Aug 8, 2016 12:32:18 PM
The wait is OVER!
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