Skip to the main content.
7 min read

Digital Marketing Metrics That Actually Matter and How To Use Them

By Katie Switzer on May 11, 2022 1:35:05 AM

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results. 

Topics: customer value over time ad metrics marketing metrics ROI LTV roas
16 min read

How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Topics: ROI customer lifetime value LTV
1 min read

Spreadsheet Hell to Figure Out ROI

By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM

Google Analytics is telling you one thing...

Topics: ROI
1 min read

Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?

By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Topics: ROI
1 min read

Do you constantly have to guess what kind of ROI you're getting for your clients?

By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

Topics: client reports ROI
3 min read

3 Reasons Why Cost per Click Is Costing You--Big Time

By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever. it has also been the only way you could get a quantitative handle on advertising effectiveness.

Topics: cost per click ROI
4 min read

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%

By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

Topics: Facebook advertising Wicked Reports Facebook ROI ROI
1 min read

Active Campaign + Stripe = Wicked Good ROI

By Scott Desgrosseilliers on Aug 8, 2016 12:32:18 PM

The wait is OVER!

Topics: Stripe Active Campaign ROI