Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for using different advertising platforms.

Topics: Wicked Reports Facebook ads Google Ads Paid Social Media eCommerce Advertising ad platforms comparison paid search machine learning ads

4 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

By Scott Desgrosseilliers on Aug 15, 2024 10:18:03 AM

Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations

6 min read

How to Optimize Ecommerce Facebook Ads for High ROI | Wicked Reports

By Katie Switzer on May 25, 2022 1:35:00 AM

How to Optimize Ecommerce Facebook Ads for High ROI & Long-Term Profitability

It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

Topics: Wicked Reports Facebook ads customer lifetime value multi-touch attribution Marketing Attribution buying cycle time ecommerce facebook ads

4 min read

2026 Guide: iOS Privacy & First-Party Tracking

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

iOS 15 and Marketing Attribution: Is Wicked Reports Tracking Affected?

You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.

Are you wondering how this new reality affects advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Wicked Reports Email ROI Facebook ROI email performance Facebook ads ios attribution without cookies iOS privacy updates 2026 Apple App Tracking Transparency ATT compliance

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