If you're running paid on both Meta and Google — or deciding where to put your next budget increase — you've probably noticed the two platforms behave nothing alike.

META KILLED DETAILED TARGETING EXCLUSIONS — HERE'S HOW TO KEEP YOUR TOP-OF-FUNNEL ACTUALLY COLD IN 2026

If you run top-of-funnel prospecting on Meta, one quiet change has been steadily breaking the thing that makes TOF work: your ability to keep warm audiences out of it. Detailed targeting exclusions are gone, and as of early 2026 Meta has finished enforcing it. Here's exactly what changed, why it's a problem for prospecting, and the setup that fixes it.

HOW TO SCALE FACEBOOK ADS FOR ECOMMERCE IN 2026: 7 TIPS (AND THE ONE THING TO FIX FIRST)

Scaling Facebook ads is where most ecommerce brands either break through or blow up their budget. Push too hard and you reset the learning phase and spike your costs. Push too timidly and you leave growth on the table. And in 2026, with median CPMs up sharply and Meta's automation running more of the account than ever, the margin for error is thinner. Here are seven tips that actually work now — but first, the one thing you have to fix before you scale a single dollar.

iOS 15 and Marketing Attribution: Is Wicked Reports Tracking Affected?

You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.

Are you wondering how this new reality affects advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.