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5 min read

What is a good ecommerce customer acquisition cost?

By Katie Switzer on May 18, 2022 2:00:00 AM

Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.

Topics: ad metrics marketing metrics customer lifetime value cac
16 min read

How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Topics: ROI customer lifetime value LTV