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Advanced Signal

Stop paying Meta to retarget customers...

You already have.

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Reduce your new customer acquisition cost 20-40% by training Meta's algorithm to find net-new buyers instead of retargeting existing customers.

+127%
New Customers
-63%
Acquisition Cost
+52%
Revenue (New)

CBazaar's results in 30 days using Advanced Signal to train Meta for new customer acquisition

check Create custom events for new customer acquisition

check Stop Advantage Plus from retargeting existing customers

check Scale campaigns that actually grow your customer base

Book Your 15-Minute Demo

See your custom Advanced Signal setup and estimated NCAC reduction.

 

No pressure. See if Advanced Signal is right for your brand.

The Scaling Paradox

Your campaigns work—but scaling just means spending more on customers you already have. Meta optimizes for easy wins (retargeting) instead of finding net-new buyers.

The Scaling Problem Every E-commerce Brand Faces

How Advanced Signal Works

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Step 1- Segment Customer Data

 

Automatic Customer Segmentation

Advanced Signal identifies new vs. repeat customer purchases using your Wicked Reports attribution data—no manual tagging required.

Step 2- Create Custom Events

 

Create Surgical Conversion Events

Choose which products and customer types to optimize for. Events fire only for new customer purchases, giving Meta clean training data.

Step 3- Train Metas Algorithm

 

Meta Learns to Find New Buyers

Use these focused events in your campaigns so Meta's algorithm learns to find buyers who haven't purchased from you before—not just retarget existing customers.

Case Study

CBazaar: +127% New Customers, -63% Acquisition Cost

Global Indian fashion brand • Monthly Meta results

+127%
New Customers
from Meta
-63%
New Customer
Acquisition Cost
+52%
Meta Revenue
(New Customers Only)
-17%
Lower
Ad Spend

Challenge: Couldn't scale Meta without mostly retargeting existing customers—great-looking ROAS, but flat new customer growth.

Solution: Advanced Signal trained Meta to find net-new buyers with product-specific conversion events. Results measured month-over-month.

Why Advanced Signal beats Standard CAPI

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Advanced Signal:

Focused training
  • ✓
    Custom events for New Customers
  • ✓
    Product-specific optimization
  • ✓
    Verified attribution data
  • ✓
    Strategic campaign alignment
Standard CAPI:
Generic signals
  • ✗
    All purchase events mixed together
  • ✗
    Meta optimizes for any buyer
  • ✗
    No new vs. repeat distinction
  • ✗
    Algorithm learns bad habits

The difference:

Advanced Signal trains Meta's algorithm with surgical precision for your goals instead of muddled signals.

Book Your Demo Now

See your custom setup plan in 15 minutes

Core benefits for E-commerce Brands

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Scale New Customer Acquisition

 

Scale New Customer
Acquisition

Stop burning budget on retargeting. Get consistent new customer growth as you increase ad spend—without your nCAC creeping up.

Optimize Product-Specific Campaigns

 

Launch Products with Precision

Create product-specific events so Meta optimizes for the exact SKUs you need to move—not random basket stuffers.

Align Attribution with Optimization

 

Turn Attribution into Action

Use the same data showing which campaigns work to train Meta's algorithm for better performance... not just reporting.

Book A Live Demo

From Retargeting to Growth

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BEFORE Advanced Signal:

  • ✗
    Campaigns optimize for any purchase
  • ✗
    Meta retargets existing customers
  • ✗
    Scaling increases spend, not growth
  • ✗
    Attribution shows problems but can't fix them

AFTER Advanced Signal:

  • ✓
    Campaigns optimize to acquire new customers only
  • ✓
    Meta finds net-new buyers consistently
  • ✓
    Scaling drives actual customer growth
  • ✓
    Attribution data directly improves performance

Ready to Make the Switch?

Book Your Demo

Frequently Asked Questions

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Currently Meta (Facebook/Instagram). Google Advanced Signal is coming soon. Advanced Signal and Conversions API require Shopify, WooCommerce, or other supported Wicked Reports integration.

Standard CAPI sends all purchase events. Advanced Signal segments new vs. repeat customers and creates product-specific events for targeted optimization. Meta’s algorithms optimize for either the “all purchase” or the “segmented” signal that you send it.

Meta typically needs 50+ weekly conversions per event for optimal learning. Most brands see improved new customer acquisition within 2-3 weeks of setup.

Yes. Create custom events based on any product combination or customer segment in your data.

Minimal. Advanced Signal integrates with your existing Wicked Reports setup through our dashboard interface.

Ready to Train Meta for Growth?

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See how Advanced Signal can help you scale new customer acquisition
like CBazaar (+127% new customers, -63% acquisition cost)

Not a Customer Yet?

Book 15 minutes to see Advanced Signal + Wicked Reports in action. Get your custom setup plan and NCAC reduction estimate.

Book Demo Now

Already a Customer?

Add Advanced Signal to your Wicked Reports account. Setup takes 15 minutes.

Add Advanced Signal

$199/month

What's Included:

  • ✓ Unlimited custom conversion events
  • ✓ New vs. repeat customer segmentation
  • ✓ Product-specific event creation
  • ✓ Real-time sync to Meta
  • ✓ Setup and optimization support

Pricing:

$199 /month

(Requires active Wicked Reports subscription)

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